Our Approach


A picture paints a thousand words.

Start with the End in Mind

When trying to achieve a goal we picture what that goal will look like and work backward through the stages required to get there.

Interim and Ideal Solutions

Interim and Ideal Solutions

Often our goals may not be instantly achievable and when they are not we ensure there are effective interim solutions in the meantime.



We believe in an end to end ‘soup to nuts’ delivery of development services and a move away in market demand from modular and over specialised segmented service delivery.


Collaboration in a social business

We embrace a social media approach to our IT and business support tools with 80% of our content held on the cloud.

“Incorrect assumptions lie at the root of every failure. Have the courage to test your assumptions.”

  • Brian Tracy


Collective self-interest

We believe that our team are on a journey together and that journey is only achievable with everyone on board.


80/20 Rule

This principle applies to most of our working practices and in particular our ethos of 80% in house expertise, 20% external. We recognise when we and our clients need specialist advice and have the resources at hand to refer to.



Our solution driven problem-solving process identifies variable factors and aims to fix them through the process as much as possible.

Closed Loop

Closed loop thinking

We strive to create solutions which fit in positively with the bigger picture; no decisions are taken within a vacuum.

“The hardest assumption to challenge is the one you don’t even know you are making.”
Douglas Adams

Picture Logic

Picture Logic/Skeumorphism

Where an idea can be explained it can be generally explained better with pictures/diagrams. Where we use visuals we aim to identify the most appropriate for that concept.